Social Media

In another contrarian move, yesterday Warren Buffett joined a social network of a few hundred million members and followed exactly none of them. As of this writing @warrenbuffet has almost 200,000 followers and two tweets. Does this finally legitimize Twitter in the financial world? I'm thinking that happened a while ago. Does it mean we can all get pearls of Warren's wisdom on our smartphones day and night? It's early yet, but I'm going to channel the magic 8-ball and say, outlook not so good.

In other financial twitter news, do you remember the little flash crash (twash crash? flash twash?) we got last week when somebody hacked the AP's Twitter account? Things snapped back pretty fast but it's a good reminder that trading on tweeted news is still not a fully-baked investment strategy. I'd keep that one in mind when scanning Twitter for trading tips, even from Warren Buffett.

 

At the beginning of March, Facebook threw a curve ball at the corporate world by announcing that in one months time, the social network would take on a whole new identity: the Timeline format. Like it or not, every company would now inevitably have to conform to this unfamiliar setup if they wished to stay relevant.

After learning what all this really meant for businesses, it seems as though the Timeline conversion will actually be a very beneficial move for both brand and fans. The new set up of each page will take on a much more interactive identity, which will allow them to connect on a more personal (and less intrusive) level with their fans.

An interesting article on Mashable by Victoria Ransom, founder and CEO of Wildfire Interactive, the global leader in social media marketing software, provides great insight on how brands can take advantage of the new format. In it, Ransom explains that one of the more anticipated results of this new format will be to bring a stronger element of humanization to corporations who use Facebook as a primary means of interacting with the masses. This will be achieved by using the Timeline to highlight milestones they have reached throughout their years growing and developing.

There was no way Currensee was going to be left in the dust and passed over by this monumental shift in social media interaction. Oh no, we were on it the moment we caught word of the change, working to come up with ways we could utilize it to help our Traders Leaders, investors, and everyone in between fare better in the foreign currency market.

An upside to this is that we’re now in better control of the content we share with our fans. This allows us to make the information we feel will benefit and help them the most top priority and easiest to access. If we’re broadcasting a webinar that will improve an investor’s individual trading experience in anyway, we can now pin it so it sits on top of the page for a few days. Also, if we bring a new Trade Leader on board, we will be able to share the information with fans in the form of a wider, more eye catching post.

Thursday, our marketing team premiered Currensee’s new Facebook page in the Timeline format. We featured at the top a banner comprised of each Trade Leader’s icon, which gives a quick summation of who’s currently on the roster. Another new feature we invite fans to use is the addition of direct messaging. The lines of communication are now open and we welcome fans to drop us a note anytime! Check out the new look here - enjoy!

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

Social media guru Brian Solis has published a new book entitled “The End of Business as Normal,” which he discusses in this recent Fast Company article. This article presents the incontrovertible stats and facts that illustrate how social technologies and media have become core to our cultural fabric.

The title of Solis’s new book got me thinking about how social has already created new business models and opportunities and has breathed new life into some older industries.

Financial services companies such as Currensee would not exist and blossom were it not for the power of social networks to meet the need of Forex traders and institutional and retail investors seeking to collaborate and mimic trading strategies. StockTwits is another example of a financial service spawned by social. It’s also helping other Fortune 500 companies ‘get social.’ Meantime, “old-school” financial institutions have been realizing that social media not only augments their services but also provides new opportunities for marketing and customer communications. Check out this story about The Hartford’s recent “Achieve Without Limits” social campaign.

The music industry has been impacted on all fronts by social media. MySpace, an early darling of the social space, has become a destination for bands and singers to directly connect with fans. Facebook has provided another booming platform for artists who are using applications such as RootMusic’s BandPages to promote themselves to fans (RootMusic even drummed up $16 million in recent funding). And the innovation keeps humming – just last week RockCityClub, creator of the world’s first “Social Music Network” for independent music artists and bands, went live. Meantime, Spotify’s integration with Facebook keeps it top of the music social apps.

Another industry completely transformed because of social media is news reporting and publishing. Today, citizen journalists break the news. We turn to Twitter and Facebook as our “ticker.” Journalists themselves tweet second-by-second updates, creating real-time news feeds. NPR’s Andy Carvin’s vanguard coverage and curation of the Arab Spring set the bar for other reporters and news organizations. Mainstays of the media, the Wall Street Journal and The New York Times have also innovated their business models and products to compete for, retain and profit from their socially motivated readers and subscribers. If you’re interested in this topic, it’s worth reading Matthew Ingram’s regular column on GigaOm.

Needless to say, we are in the midst of an incredible social orbit. Social is the new normal, to quote Solis. I agree 100 percent.

 

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

If you've ever watched the 70's sitcom, The Odd Couple, you know that Oscar and Felix had their issues. Oscar, the disheveled, divorced, sportwriter, was the more socially-ept, carefree and witty character, while Felix was uptight, neurotic and of "the sky-is-falling" mentality. The two very different characters combined for a unique type of relationship: in the face of adversity they were somehow able to learn from each other and create opportunity.

The volatility we've seen in the markets over the past few months is what I'm coining: The Finance Odd Couple. On one hand, we have the Dow plunging 500 points in one day, countries in economic ruin and the U.S. credit rating experiencing the first downgrade in history. On the other hand, you have emerging economies rising, bullish analyst opinions on the US Dollar and opportunities to find the silver-lining in the market's volatility.

Because I am a glass-half-full kind of girl, I much prefer to see opportunity where everyone else sees doom and gloom. Case in point - the hot topic of this month's webinar called The Volatility Myth: Uncovering Opportunities in Turbulent Markets. John Forman, senior foreign exchange analyst, has some pretty interesting data to share with us on where the opportunities are for traders and investors alike. John has pulled this data together just for us and we want to share it with you. Wondering how volatile the markets really are? Curious as to where the opportunities lie? Want to ask some questions of your own?

I'll be hosting this month's webinar this coming Wednesday, August 24th at 12pm New York Time. Attendance is free and, by attending, we'll send you an exclusive copy of our nifty new eBook The Smarties' Guide to Alternative Investing in the Foreign Exchange Market. So, bring your questions, your opinions and your friends and join us for what promises to be an informative discussion and unique learning experience you can apply directly to your trading and investing. Register here.

See you at the webinar!

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

1 Comment

Earlier today our VP of Marketing Michelle Heath wrote a nice post about the Old Spice guy. As promised we have created our own rebuttal to his Orli video. Enjoy!

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

2 Comments

If you haven't heard about the Old Spice video campaigns you must be either living under a rock or rendered speechless by Isaiah Mustafa's six-pack, towel wearing bod. Some say he's a god. I say the campaign is brilliant (and happen to concur with the god-like references). Weiden + Kennedy, P&G's ad agency, pulled together one of the most integrated and truly buzz worthy social media campaigns of 2010. Their timeliness, randomness, and honest-to-goodness humor has put Old Spice on the map in terms of social media. Instead of us gushing about it, feel free to read the great articles by Mashable and Fast Company. But of course our $0.02 anyway.

As I thought about what worked so well in this campaign, I kept thinking about the 4Ps of marketing and how, in this new social media world, we need a new P. Sure, every successful marketing mix has something to do with product, price, placement and promotion. But what they don't teach you is what we learned this week about a healthy dash of social media and a heaping helping of a hot guy in a towel.

As marketers, we spend most of our time cooking up clever ways to share our brand with the people we think are most interested - a.k.a. our target audience. Whether it's chocolates, cars, ShamWows or Forex - there's a buyer for what we're selling. They just don't know it yet.

Brands have to work harder than ever to earn our attention. We've all heard the urban legend of the viral video that refused to produce the golden YouTube views and its silent death at the hands of its maker. Tragic. We've all seen the Facebook pages that vie for us to like them only to disappoint us and the Twitter streams that offer nothing of value in 140 characters or less. Sigh.

The great thing about the Old Spice campaign is that it took something that's been around for decades (my grandpa wore it for years) and made it new by starting with fans and followers. It is what every good campaign should do - start with the people and let them build it. It's something they don't teach you in school but something I admire in practice. IMHO, People should be the 5th P. Think about it. Social media is all about People. It's about engaging People in conversations, creating new ideas, forming and sharing opinions and connecting. These are People who may or may not like your brand. But, they know other People. And when they see and hear cool stuff in action, they tell them.

Hats off to W+K for focusing on the People and to Old Spice taking a risk and putting a hot guy in a towel (seriously, thank you.) As a social network, we here at Currensee are empowered by great examples like this one and, because we are a little goofy and love social media, we decided to ask (and by ask I mean, make) one of our interns, appropriately named Orli, respond to one of the commercials. Watch the original commercial here. Our response will be posted momentarily. Happy trading, social media lovers.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

Today is Social Media Day. There are no fireworks. No parade. No band. Maybe a couple extra @'s and RT's, but as I see it, Social Media Day is a pretty big accomplishment for the social community.

I kind of equate Social Media Day to Earth Day. Every day should be about taking care of our planet. Recycling, being as green as we can, conserving our precious resources, but it's just not that way. Most people don't think about the Earth with every bottle of water they throw away or every gas-guzzler they drive. So, Earth Day becomes the event or reminder that it's important.

Seeing as we are a Forex trading social network, every day here at Currensee is social media day. We spend much of our time talking with our fans on Facebook, retweeting our followers on Twitter, discussing hot topics with the members of our social network and participating in discussions on Linked In. The good news is that it's ingrained in what we do. We don't need a special day to remind us. It's just how we do things around here.

So I ask you, on this Social Media Day, what are you doing to be social? How are you building your social network or your social brand? Would love to hear from you.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

6 Comments

I equate retail Forex trading to growing up in today’s world. Think about it. You’re 17 or 18 years old. You grow up on the internet. The new Internet. Not the AOL, you’ve got mail, under construction, dial-up Internet. The new, open source, 2.0 social web where you can connect with friends all over the world, sharing pictures, ideas and information from any coffee shop or handheld device. Online Forex trading has the personality of a 17-year-old, but has been stuck in the grey pinstriped suit of a middle-aged guy.

I did time at all the big banks and brokers back when there was no such thing as retail Forex trading. The big guys only cared about the institutional money. That’s where all the currency bean-counting happened. It wasn’t about how many pips a trade made – it was all about hedging, managing risk and speculating. Who’s counting individual pips when you’re trading billions of dollars each day? They had sprawling trading desks staffed with phones and Bloomberg terminals and wing-tipped shoe wearing guys in suspenders. We all know how that ended up.

Fast forward to the 21st century. There was a crash. And a burn. People were looking for a new way to make a dollar. Cynical about the stock market and eager to try their hand at something new, online Forex trading came onto the scene. Retail brokers scrambled to add it on to their “other asset classes” offering and tried to make a go of it. In the background, business types all over the world started to see the opportunity to build Forex trading systems that any ordinary trader could use. As these online brokers started to crop up, so did the social web. Now, anyone could learn about Forex. Even your average Joe.

In a recent blog post on The Next Web social media blog, Ayelet Noff says:

“….Just as the advent of the internet has removed the physical barrier to Forex, social media is steadily removing the perceptual barrier, and all accompanying stigmatisms to boot. The ability to collaborate trading strategies and market predictions while tapping the overall global knowledge base, are all advantages social media is bringing to the table for online trading firms. Social media established the infrastructure necessary for a truly global online Forex community that could eventually lead to a virtual collective trading block, matching (and potentially dwarfing) the trading power and influence of those major institutions we mentioned earlier, when it comes to driving market shift.”

It’s really about the old versus the new. The old Forex market was closed, isolated and scam-infested. It was a 1-to-1 trading experience between a trader and a broker. The new Forex market is all about embracing the larger social trend to foster trust, transparency, community and knowledge-sharing between many Forex traders and many Forex businesses. Brokers, online communities, news and education websites are all here to serve the millions of Forex traders who wake up every day ready to trade.

The social dish is the Forex game-changer. Imagine the possibilities when you start as a social financial services company, rather than trying to bolt on a bunch of social features to your big old corporate infrastructure. Just try to get that approved by Compliance. The face of Forex has come a long way, baby, and feels more like “the 25 to 35 year old male with long hair, jeans, and some extra cash to burn on the side (thanks for that quote, Ayelet).” Some guys have all the fun.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.

In response to demand of traders we’ve just implemented connectivity between Currensee and Twitter allowing traders to automatically Tweet their positions. The way the service works is that once you link your Twitter account you can chose which one of your brokers accounts you’d like to Tweet and we are automatically Tweeting on your behalf whenever you open or close a position. Since Currensee is the only platform that is connected in real time to more than 50 brokers the moment you execute the order we would Tweet on your behalf in real time. For those who are running business via Twitter we’ve also added the ability to Tweet only when positions are closed and thus attract customers.

One great service that can be along side with Currensee’s functionality is StockTwits and since we see the great value for our traders delivering the transparency we strive to into StockTwits we’ve implemented our Tweets using the same format that will be picked by StockTwits allowing traders for the first time to really Tweet what they do in their live accounts.

Currensee members who link their Twitter account are also going to be awarded 5 Currensee Bucks.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results.

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Be sure to read the full risk disclosure before trading Forex. Please note that Forex trading involves significant risk of loss. It is not suitable for all investors and you should make sure you understand the risks involved before trading. Performance, strategies and charts shown are not necessarily predictive of any particular result. And, as always, past performance is no indication of future results. Investor returns may vary from Trade Leader returns based on slippage, fees, broker spreads, volatility or other market conditions.