It’s been almost two months now since Currensee put into action a plan to reach out to the Latin American and US Hispanic investing markets. This was a very big move and since starting, we have come quite a ways with expanding into these new realms of investing.
Recently, during a conversation with Victor Hugo Rodriguez, CEO of LatAm Alternatives, I realized just how strong of an impact this “cross-over” was having on us.
Immersing ourselves into an entirely new culture is a very involved process; one that takes much careful thought, a lot of effort, and great attention to detail. One of our primary focuses has always been on transparency, so we wanted to be sure that we put fourth the effort to remain as genuine as possible in our approach. We were able to maintain and strengthen a strong connection with our partners by having someone on the sales team who spoke Spanish. In addition, we rebuilt a Spanish version of our website to supplement with any needed information.
All of our hard work seemed to be paying off because one of the points Victor really stressed was how surprised and pleased people were with the realness of our program. Having someone who could speak with them in Spanish made Currensee a very “real” company.
“During the first four weeks, people were amazed at the way the technology was being delivered by Currensee. It got them very excited about this concept and knowing that they each had the potential to manage money for others – they all wanted to know how to do it,” explained Victor.
Though it can be challenging at times to keep up with presenting our service in such a way that several entirely different cultures can understand and benefit equally from it, all of us here dedicate a great amount of energy each day to making that happen.
Check out the Spanish version of our website here.
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